Rise, India!
Rise, India!
Rise, India!
Rise, India!
Nike India
Nike India
Nike India
Role - Motion Design, CGI, Graphic Design
Team - Freelance
Client - NikeIndia (@riseindia)
Timeline - 2024-2026
Role - Motion Design, CGI, Graphic Design
Team - Freelance
Client - NikeIndia (@riseindia)
Timeline - 2024-2026
Role - Motion Design, CGI, Graphic Design
Team - Freelance
Client - NikeIndia (@riseindia)
Timeline - 2024-2026
Nike India covers a set of promo animations, store launch promotions, design for their socials, store pop ups, and more.
Three New Year drops, three store launches, all built as CGI films for @riseindia. Product-led, sound-off legible, made to hook in the first second of a scroll. Posters, social pieces, store pop up graphics, and campaign work across six Nike India themes, from a physical space in Delhi to a customisation workshop. Same brand, same energy, carried into formats the films never touched.
Visual Intelligence
Visual Intelligence
Visual Intelligence
The design system is built as a flexible white-label foundation. Glass-based surfaces sit over adaptive colour layers, allowing each OEM to express its identity while responding dynamically to context, using colour as a functional tool to communicate with the user.
The design system is built as a flexible white-label foundation. Glass-based surfaces sit over adaptive colour layers, allowing each OEM to express its identity while responding dynamically to context, using colour as a functional tool to communicate with the user.
A brand identity is not just a mark. It is how that mark moves, and what moves around it. For Avni, motion is not a layer on top of the identity, it is the identity.
The logo, the typography, the system: all of it designed to move, all of it connected by the same motion language.
A brand identity is not just a mark. It is how that mark moves, and what moves around it. For Avni, motion is not a layer on top of the identity, it is the identity.
The logo, the typography, the system: all of it designed to move, all of it connected by the same motion language.
Smart Highlights
Smart Highlights
Smart Highlights
Sense translates data into action. From contextual alerts to adaptive layouts, each interaction is designed to be timely, relevant, and purposeful, enhancing usability while reinforcing the intelligence of the system.
A brand identity is not just a mark. It is how that mark moves, and what moves around it. For Avni, motion is not a layer on top of the identity, it is the identity.
The logo, the typography, the system: all of it designed to move, all of it connected by the same motion language.
A brand identity is not just a mark. It is how that mark moves, and what moves around it. For Avni, motion is not a layer on top of the identity, it is the identity.
The logo, the typography, the system: all of it designed to move, all of it connected by the same motion language.
Gestures and Behaviours
Gestures and Behaviours
Gestures and Behaviours
Every interaction has a physical logic. Swipes, taps, and drags are mapped to actions that feel earned, not arbitrary. The goal was a system where the phone disappears and only the information remains.
A brand identity is not just a mark. It is how that mark moves, and what moves around it. For Avni, motion is not a layer on top of the identity, it is the identity.
The logo, the typography, the system: all of it designed to move, all of it connected by the same motion language.
A brand identity is not just a mark. It is how that mark moves, and what moves around it. For Avni, motion is not a layer on top of the identity, it is the identity.
The logo, the typography, the system: all of it designed to move, all of it connected by the same motion language.
Adaptive colour system
Adaptive colour system
Adaptive colour system
Adaptive colour system that communicates context, not decoration. Each colour in Sense carries a specific meaning: blue for a healthy vehicle state, amber for approaching thresholds, red for critical events like service overdue or security breaches, green for confirmed safe states like a locked vehicle. The system is designed so a rider can read the situation at a glance, without opening a single screen.
Adaptive colour system that communicates context, not decoration. Each colour in Sense carries a specific meaning: blue for a healthy vehicle state, amber for approaching thresholds, red for critical events like service overdue or security breaches, green for confirmed safe states like a locked vehicle. The system is designed so a rider can read the situation at a glance, without opening a single screen.
A brand identity is not just a mark. It is how that mark moves, and what moves around it. For Avni, motion is not a layer on top of the identity, it is the identity.
The logo, the typography, the system: all of it designed to move, all of it connected by the same motion language.
A brand identity is not just a mark. It is how that mark moves, and what moves around it. For Avni, motion is not a layer on top of the identity, it is the identity.
The logo, the typography, the system: all of it designed to move, all of it connected by the same motion language.
The good stuff is always in the cuts.
The good stuff is always in the cuts.
The good stuff is always in the cuts.
This is the last thing I shipped at Jio. Ask me about the parts that didn't make the cut.
This is the last thing I shipped at Jio. Ask me about the parts that didn't make the cut.
This is the last thing I shipped at Jio. Ask me about the parts that didn't make the cut.
Next Project : Nike India
Sydney, New South Wales, Australia.
Sydney, New South Wales, Australia.
Sydney, New South Wales, Australia.